Nowadays, people throw around the word “digital” like it’s something to behold, something new and exciting that deserves it’s own little section in your marketing plan and budget spreadsheet, a media worthy of an individualized strategy and the silver bullet that will fix all our marketing woes. Read More
Who remembers heading out to their local video store to pick out a flick? I certainly do.
When I was a kid it was the highlight of the week. On a cold winter’s night in the North of England, we would head out to our local store. With aisles upon aisles of movie options, the choices would be overwhelming. Of course it usually resulted in either a huge argument between my brother and me as to which movie we would rent or Mum would be forced in to renting two, three or maybe even four in one go Read More

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