Is advertising f*@%$d?
HUGE question! Well in some ways, yeah it is. This article is as honest a review as you will see on how the ‘modern’ client sometimes thinks and is a huge indicator of the challenges faced by an innovative and progressive creative mind.
Most people tell you they want to make a difference, stand out, be seen, be heard and to do this they assess what everyone else does to achieve this and do the same things! WHAT?
Be unique, be different, have some balls and stand out… if you aren’t willing to be the business that is willing to stand up and take the lead, don’t complain when your marketing and therefore your returns scream mediocrity.