Who we are and what we stand for
Audience first; channel second
Three ways to overcome messaging fatigue
What’s shaping the media landscape in Australia?
Paid advertising investment trends
2017 advertising demand
2018 market demand projections
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Crisp Advertising specialises in business to consumer advertising. We are experts in creating strong and relevant retail offers that work, negotiating the best advertising rates across all media and have a deep understanding of the advertising landscape.
Looking for something more specific to YOUR business?
Once you have read our FREE report, if you would like a greater insight in to how we can add value to your business, drop us a line then we can really start to help you grow!
What we can do for you...
Assessment of your current creative messaging
Top line analysis of your media spend
Media consumption habits of your target audience
Competitor media spend analysis
How does your spend compare?
Recommendation of best media mix for your business and budget
5 more BIG tips for effective retail advertising...
BIG tip #1. IT'S ALL ABOUT THE CREATIVE
Your message needs to be ‘on brand’. This will help with recall and will create longer term loyalty even when your product or service isn’t discounted or on offer.
BIG tip #2. BE CLEAR
Make the creative idea or offer the priority. Your message is is paramount and should be transferable to any media. The best media schedule in the world can't compensate for an ad that no one is interested in seeing!
BIG tip #3. OFFER IS 'KING'
But you don’t need to cheapen your brand or eat away at your profit margins. Create offers that add value rather than a discounted price. Find a give away or upsell that has a far greater face value to your customer than cost to your business.
BIG tip #4. WHY SHOULD A CUSTOMER BUY FROM YOU?
What is unique about your company or offer? When you know that, you can tell your customers. But here’s the big tip; it isn’t excellent customer service or price – everyone thinks they provide great service and any monkey can give it away; but when the next guy is suddenly cheaper, you are less unique!
BIG tip #5. THINK EFFICIENCY NOT COST
The media is highly fragmented nowadays so picking the right medium to fit your target audience can be a challenge. But too many advertisers concern themselves with the cost of the advertising space rather than the efficiency. For example, if you pay $100 for a 30 second spot on TV and it delivers 1000 eyeballs; cheap spot and your cost efficiency is $100 per thousand right? But what if you pay $200 for a spot in a better program for your target demographic and it delivers 3000 eyeballs? More expensive spot but at only $66 per thousand it's 34% more efficient yeah? Make sure you do your research, analyse the proposal and don’t be blinded by sales speak from those pesky media reps!
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Here’s what some of our clients say:
We began using Crisp Advertising in 2017 after a very long association with our previous agency. We were looking for a fresh approach to our marketing, and a company that was able to look after all facets of our advertising. We have found Richard and his team to be exactly what we were looking for. Crisp are now responsible for all aspects of our marketing, including TV, radio, print, digital and social media. The Crisp team are all we hoped that they would be. They are thorough, fun, creative, and most importantly, in tune with what we are about as a company. We are glad we made the change, and couldn’t recommend Crisp Advertising highly enough.Anthony Slade, Managing Director - Shoe Shed
Crisp Advertising is a customer centric organisation that any brand should be proud to be associated and work closely with. They constantly push to drive maximum value for our advertising spend and present outside the square solutions to achieve desired outcomes. Crisp has demonstrated an ability to integrate as a fluid and complimentary part of the organisation, continually providing valuable contribution and direction.Scott Armstrong, Operations and Franchise Development Manager - Wok in a Box
Crisp Advertising has been looking after all of advertising and social media needs since July 2017. The team is always willing to go above and beyond, their content is always on time and spot on the brief. 10/10 service and banter!Laura Price, Venue Manager - Belgian Beer Café
The media team at Crisp Advertising has a unique way of maximising the value of our dollar with a creative approach to media placement and negotiation.Tony Maielo, Master Franchisor - Essential Beauty
Their help and advice is trusted throughout our organization. The team is consistently efficient and have proven very competitive on rate time and time again.John Falidis, Group Manager Promotions - Adelaide’s finest supermarkets Foodland