Overview

The Belgian Beer Cafe Oostend is an icon in the East End of Adelaide.

When we were asked to help them lift their profile and create a campaign to drive customers back in to this legendary establishment we absolutely jumped at the chance.

The brief was to drive lunchtime sales and function enquiries. Below is some of the work we created to help make this venue great again!

The $12 lunch concept along with a new strap line ‘Only at The Belgian’ was used on radio and out of home ie Telstra Air boxes, carpark pay station decals and point of sale posters to get customers back to the Belgian.

This influx of lunch trade had a knock on effect for dinner and functions once the returning patrons were reminded of how awesome this venue is!

Social Media Campaigns

Working with a pub in social media is sooooo much fun! The creative opportunity is endless.

But it’s so important to use social media for it’s intended purpose; to create engagement with the brand rather than constantly pushing price point or offers.

The ‘Tag a Mate’ campaign is testament to this… just look at the buzz it created!

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The BBC has a stunning function room.

However, it is situated on the first floor and unless you have ever attended a function there you probably wouldn’t know it exists.

So we produced this promotional piece for social media and to play in the main bar on the plasma screens