Becchara Palmer, Olympian and AFLW Recruit endorsement campaign
In what we are calling a ‘maturing’ of the brand, we enlisted Becchara Palmer as Ambassador of Essential Beauty.
Promoting trust is a massive priority for Essential Beauty as the services they provide could be considered quite daunting. Let’s face it, who doesn’t automatically go in to their best impression of Dr. Evil by placing their pinky finger on their bottom lip when the word ‘laser’ is mentioned!
We wanted to ensure the target market could identify with an Ambassador that emulates success, determination and is grounded enough that she could be any one of us out there.
As an Olympian and representative of Australia, Becchara fits the bill perfectly.