Campaign brief

In 2009, Crisp Advertising appeared on Gruen Planet (ABC1) and took home the coveted ‘Pitch’ trophy following a gracious draw with Melbourne agency OBM.

The fictitious and challenging brief was to ‘Convince all Australian’s to ban alcohol’ – Erm, what the!

But we rose to the occasion and after accepting the added conundrum of executing this with more ‘serious’ creative, we came up with ‘Just imagine’. This piece of work is a great example of quality production and awesome talent being used to execute clever creative.