TV creative
Shoe Shed had become synonymous with it’s catchy jingle and dancing feet. However, it was time for a new creative direction.
So, to position Shoe Shed as the one stop destination for quality brands at discounted prices we created a new strap line and an updated ad.
But we didn’t want to totally throw the baby out with the bathwater, so by ‘breaking the fourth wall’ (as they say in movie land) we created an ad that captured the one-to-one discussion between our talent and the consumer whilst getting to play just a tad of the old jingle for recall.

