Richard doesn’t really believe in titles (although he owns a square metre of land in Scotland that comes with the title ‘Lord of Glencoe’ – not joking!) but if he were to describe his role it would be ‘Creative Strategist’.
As one of Crisp’s founding partners Richard lives and breathes the ad game. Having sold airtime for Network TEN then later been responsible for multi-million dollar ad campaigns as a media buyer, Richard now focuses on his real passion – creative retail strategy.
Having an inside understanding of the available mediums together with an uncanny knack of developing win-win creative ideas, Richard proudly leads the team at Crisp, services key accounts and continues to make everyone’s eyes roll and eyebrow’s raise with his whacky concepts that just seem to work!